Mark Jacobs et la communication

Mark Jacobs et la communication : la NDA et l'écoute des bêta-testeurs


Mark Jacobs sur le forum Warhammer Alliance, nous livre sa vision des NDA breakers et parle de la communication effectuée aux Bêta-testeurs cette semaine. Il nous donne aussi un indice pour calculer le degré de confiance pour voir si l'éditeur a confiance ou non en son jeu, basée sur l'écart entre la levée de la NDA et la date de release...

Citation :

Folks,

NDA breakers are nothing new, all MMOs have had them, WoW
included. In terms of numbers of breakers, with the thousands of people
we have let into the beta, the number of NDA breakers has not been
high. Most of the NDA breakers I've seen have been people that we
banned from Beta before they broke the NDA so you can decide for
yourself whether they can be objective or not based on that fact alone.
Of course, trusting someone's opinion who has agreed not to say
anything about the beta test and then decides to break that agreement,
and not for humanitarian reasons (to reveal a great wrong, etc.), but
in some cases, to simply call attention to themselves and/or their
ideas, is a bit silly.

We will continue to be vigilant and take action when necessary
against NDA breakers until the day that we lift the NDA. After that,
the community can decide for itself whether they think we've delivered
a great game or not. After all, beta tests are all about making the
game better and if the game was ready for commercial release now, we
would have already launched it. One thing that we are doing, as the
beta testers will attest to when we release the NDA, is how much we are
listening to not only their feedback but also reacting to the things
we've seen over the course of this last beta period. Frankly, I think
we surprised them this week with a daily update of planned
changes/adjustments that we were making to the game based on the last
beta test while they were waiting for the next phase to begin. I think
it is quite safe to say that the comments have been overwhelmingly
positive for the 4 big updates we have posted. Anyone who says that we
are not listening, not gathering a ton of feedback and not making
changes to the game accordingly is either lying or really means that we
are not listening to their idea(s) for what we should do to WAR.

One thing to keep in mind, if WAR was vaporware or, quite frankly,
a lousy game, would we be showing it LIVE at shows? If you are really
interested in how the WAR beta is going, come to the shows, play the
game and judge for yourself. That's certainly more useful than basing
an opinion on the state of the game from either NDA breakers or even,
yours truly. That's all I've ever asked people and nothing has changed.



Mark

sources :

- http://war.jeuxonline.info/#idNouvelle_17969
- http://www.warhammeralliance.com/forums/showthread.php?p=701299#701299#